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CAROLINE
BOUZINAC
creative director
directeur artistique
VISUAL IDENTITIES
TOUTES ET TOUS ÉGAUX
"Toutes et tous égaux" is the hallmark of the Great Cause of the five-year term. Its design reflects the ambition to "build together".
The red and blue colors come from the French flag, while pink serves as the unifying link.
Collaboration : Agence Carré Noir (July2023)
1 - LOGOTYPE
2 - THE GRAPHIC TERRITORY
A graphic territory derived from the logo to unify all communications and enhance coherence and visibility.
" CHAQUE GESTE COMPTE "
To address energy efficiency, we developed a deliberately minimalist graphic approach. Its design embodies the idea of reducing consumption. The form serves the content and message, with the "stripped-down" and ultra-simplified treatment reinforcing the message’s impact.
Produced in-house (September 2022)
1 - LOGOTYPE
2 - A FILM IN A TENSE CONTEXT
Collaboration: Agence Parties Prenantes (October 2022)
3 - A PRINT & DIGITAL CAMPAIGN
En collaboratioCollaboration: Agence Parties Prenantes (October 2022)
4 - A LONG-TERM IDENTITY
A new campaign in a calmer context, one year later.
Produced in-house with Paul Bouteiller (October 2023)
FRANCE 2030
Presented by the President of the Republic on October 12, 2021, France 2030 is the State’s concrete and sustainable response to transforming key sectors of our economy through innovation and supporting ongoing revolutions.
From fundamental research to the emergence of an idea, all the way to the production of a new product or service, France 2030 supports the entire innovation lifecycle up to its industrialization.
Collaboration : Agence Carré noir (march 2023)
1 - LOGOTYPE
The France 2030 logo, composed of a double circle and a custom-designed typography for "2030," stamps all communications highlighting France 2030 projects and measures. In doing so, it creates a reference point to make the State’s actions within the program clear and identifiable.
Produced in-house (January 2023)
2 - A FILM TO EMBODY TRANSFORMATION IN ACTION
Showcasing the vision and actions to achieve the goals of France 2030 and establish it as a flagship of our innovation and reindustrialization.
Highlighting the collective momentum at work and engaging the French people in the transformative movement driven by France 2030.
Collaboration : Agence Publicis (October 2023)
3 - A SEMANTIC TERRITORY
To reach its audiences with consistency and coherence, the France 2030 brand territory is complemented by a semantic territory that fosters conversation, persuades, and engages by giving depth to the actions undertaken.
Seven editorial pillars have been defined, with excellence as their backbone. These pillars must be reflected in every production, whether graphic or editorial.
4 - GRAPHIC TERRITORY
Highlighting the vision and actions to achieve the objectives of France 2030 and become a symbol of our innovation and reindustrialization.
Showcasing the collective momentum at work and engaging the French people in the transformation driven by France 2030.
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